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Sponsorship tracker

Sponsor, type, what is provided, required exposure, credit wording, contract status and fulfilment in one table.

The sponsorship tracker gives each sponsor one row: type (in-kind, cash, location, production support), what is provided, required exposure (scene, method, time), credit wording, owner, contract status and fulfilment. Disclosure and product placement rules differ by medium, so none are included — check the broadcaster’s or platform’s rules and the contract. Not legal advice.

English Excel — Sponsorship tracker (English)Print · PDF — Sponsorship tracker (English)
한국어 Excel — Sponsorship tracker (한국어)Print · PDF — Sponsorship tracker (한국어)

The Excel file includes Example and Guide sheets next to the blank form. How to fill it in

What's inside

What's inside

  • Production
  • Release media (cinema, TV, streaming, etc.)
  • Owner / contact
  • As of

Preview

  • Sponsor
  • Type
  • What is provided
  • Required exposure (scene / method / time)
  • Credit wording
  • Owner
  • Contract status
  • Fulfilled
  • Notes

How to fill it in

What it is for

A sponsorship tracker shows, per sponsor, what you received, what you promised on screen and in the credits in return, and whether you delivered it. Directing, art and camera teams work from the same sheet so required exposure is not missed, and it is your evidence of fulfilment after release.

When to use it

Add a row when talks with a sponsor start and update the contract status as it moves. Pass the required exposure column to the directing team when planning shots, log in-kind items when they arrive and go back, and finish the fulfilled column after checking the released cut.

Field by field

  • Production

    What
    The work receiving sponsorship
    How
    For a series, include the episode range.
    Example
    The Temperature Between Us

  • Release media (cinema, TV, streaming, etc.)

    What
    Where the work will be released
    How
    Disclosure and product placement rules vary by medium. If release media are added, recheck this and the contracts together.
    Example
    Streaming and TV

  • Owner / contact

    What
    Who handles sponsorship
    How
    The production-side person who talks to sponsors.
    Example
    Hana Kim · 010-0000-0000

  • As of

    What
    The date the sheet is accurate to
    How
    Change it whenever contract status or fulfilment changes.
    Example
    2026-11-20

  • Sponsor

    What
    The sponsoring company or body
    How
    Use the name exactly as in the contract; put their day-to-day contact in notes.
    Example
    ○○ Coffee

  • Type

    What
    Form of sponsorship
    How
    Choose in-kind, cash, location or production support (the Excel cell has a list).
    Example
    In-kind

  • What is provided

    What
    What the sponsor gives
    How
    For in-kind, list items and quantities; for cash, write “see contract” and leave amounts to the contract.
    Example
    Coffee beans, cups, aprons

  • Required exposure (scene / method / time)

    What
    What you agreed to show on screen
    How
    Give the scene number and method (prop, dialogue, signage, etc.) and refer to the contract schedule for duration or frequency.
    Example
    Sc 12 · bean bag on counter (prop) · duration per contract schedule

  • Credit wording

    What
    Wording for end credits and similar
    How
    Copy the contract wording exactly.
    Example
    Sponsored by ○○ Coffee

  • Owner

    What
    Crew member looking after this sponsor
    How
    Exposure prep is often shared with art and directing, so name who is responsible.
    Example
    Geonyoung Lee

  • Contract status

    What
    Where the contract stands
    How
    Keep it short: in talks, draft review, signed.
    Example
    Signed

  • Fulfilled

    What
    Whether the promised exposure and credit happened
    How
    Change it to ■ after checking the released cut, and note the episode and timecode.
    Example
    ■

  • Notes

    What
    In-kind received and returned dates, condition, open tasks
    How
    Always record returns and condition — they are the usual source of disputes.
    Example
    Received 2026-11-10 · not returned

Tips

  • Put the sponsor name on the call sheet and storyboard for scenes with required exposure, so the prop is not forgotten on set.
  • This is a tracking sheet, not legal advice. The contract text governs exposure method, duration, credit wording and amounts; follow the broadcaster’s or platform’s disclosure rules and a professional’s advice.
  • Photograph in-kind items on arrival to record condition, and again from the same angle when returning them.
  • Check with the rights clearance log that no competing brand appears in the same scene.
  • After release, send the sponsor episode and timecode captures to close out fulfilment.

Common mistakes

  • Writing exposure or credit wording from emails or calls instead of the contract, then disagreeing with the sponsor after release.
  • Finding out after release that a required exposure scene was cut. Check the fulfilled column at each edit stage.
  • Not recording return dates and condition, then arguing over who is responsible for damage or loss.
  • Guessing credit wording so spacing or company name differs from the contract.

Filled-in example

Filled in for the fictional drama “The Temperature Between Us”. All people, companies and numbers are made up; the Excel file has the same example on its Example sheet.

Sponsorship Tracker

ProductionThe Temperature Between Us
Release media (cinema, TV, streaming, etc.)Streaming and TV
Owner / contactHana Kim · 010-0000-0000
As of2026-11-20
SponsorTypeWhat is providedRequired exposure (scene / method / time)Credit wordingOwnerContract statusFulfilledNotes
○○ CoffeeIn-kindCoffee beans, takeaway cups, apronsSc 12, 14 · bean bag on counter, aprons (props) · duration per contract scheduleExactly as in contractGeonyoung LeeSigned■Received 2026-11-10 · consumables, no return
△△ FurnitureIn-kindCafe chairs and table setSc 12, 21 · cafe furniture (background)Exactly as in contractJimin Seo (art)SignedReceived 2026-11-11 · return due 2026-12-05, arrival photos taken
◇◇ BakeryCashPart of budget — amount per contractSc 14 · lead names the bread in dialogueTo add once contract is finalHana KimDraft reviewChecking broadcaster rules on dialogue mentions
○○-gu Merchants’ AssociationLocationAccess to shopping alley, parking spaceSc 17 · alley shop signs (background)Exactly as in contractGeonyoung LeeIn talks
Open the example full size · print

FAQ

When is fulfilment checked?

After the edit and on release: confirm each required exposure appears as agreed, keep captures if needed, and report back to the sponsor.

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