Film set glossary · Production · scheduling · paperwork
Product placement (PPL)
Showing or using a product or brand within a scene in exchange for payment. Broadcast placement is subject to disclosure and exposure limits under the applicable laws and review rules.
- Korean
- PPL
- Also
- 간접광고 · 제품 배치
In other languages
- 한국어 · KO
- PPL
- 제품이나 브랜드를 장면 안에서 쓰이거나 보이게 하고 대가를 받는 것. 방송은 관련 법령과 심의 규정에 따라 표시와 노출에 제한이 있다.
- 日本語 · JA
- PPL（プロダクトプレイスメント）
- 製品やブランドを場面の中で使ったり見せたりして対価を得ること。放送では関連法令と審議規定により表示と露出に制限がある。
Related
- SponsorshipA company or organisation provides cash, goods, locations or services; the production returns credits, sponsor notices, on-screen exposure or promotional use. Each side's obligations are itemised in the contract.
- PropsObjects actors use or that appear on screen; hand props versus set decoration.
- Set dressingFilling a space with furniture, curtains and decor so it feels lived in.
More terms in this category
- Call sheet
- Call time
- Start of principal photography
- Wrap of principal photography
- Script breakdown
- Stripboard
- Shooting schedule
- Shooting day
- Day out of days (DOOD)
- Script revision
- Last-minute script pages
- Storyboard ("conti")
- Shot list
- Daily production report
- Location scouting
- Location shoot
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